[Nolose-outreach] Getting moving on outreach

Wed Apr 2 23:21:19 EST 2008

I'm happy to do that. Joe, are you too busy, or do you want to divvy up what
we've thought of so far?
Sarah

On Wed, Apr 2, 2008 at 11:33 PM, zoe meleo-erwin <pinkprincesszoe at yahoo.com>
wrote:

> hey folks, sorry to be so silent on this.  i say that Sarah get quotes
> from everywhere and anywhere that seems relevant and then we can see what
> fits best, though honestly i'm happy to let you just run with this.  as
> Devra said, there are some places that are way out of our budget so it's a
> matter of cost plus the timing of when things are coming out (i.e. in an
> ideal world we'd be on top of having generic/non-conference specific ads
> that came out in the booklets of events that happen at times that don't make
> sense for us to advertise for the conference but do make sense for us to
> advertise in in general, like the IDKE conference that happens in october).
> btw, i can't recall if this was on the list and it might be too late for us
> to have an ad appear but we might see about placing an ad/trading ads with
> the mid august femme conference.  just a thought--Zoe
>
>
> *Devra Polack <devra at webspinster.com>* wrote:
>
> Hi, all--
>
> Sorry, limited time to deal with a lot of details here lately--so am
> cranking this out in a somewhat disorganized way just to get back to folks
> so things can keep moving--
>
> If ads can go out in May, that would definitely be better--as June
> probably actually is too late for some publications. Getting deadlines is
> kind of key in the r&d... some issues come out in July or Aug., and that's
> great, too, but the deadlines are always earlier.
>
> The other consideration is that we don't have a giant ad budget, and some
> (like Curve and Bitch) have skyrocketed and are quite expensive and possibly
> of our range. Good to ask for nonprofit rates and ad exchanges.We have
> $1000 maximum for advertising. Which is not a lot, and yet it is also a
> small conference. This is where the online posting  and cross-posting (using
> a graphic/logo is preferable where allowed) is key.
>
> --In terms of local-area print ads, I think it's much more bang for the
> buck/higher priority in the region (Massachusetts/NE). But free listings in
> local rags/calendars/online orgs all over are great.
>
> --We definitely spent more for 05 than 06, since we were capping
> attendance at our retreat and spent less on outreach. Our bigger $ went to
> Bitch, Color Lines, Lesbian Connection and we also had various ads in
> conference journals like Trans Health, Femme Conf. (I think?), a gender
> conference at NYU. We also had 2 experiences of submitting ads and payment
> to conferences and having the ads returned ignored, which may be due to a
> fluke, or may have been deliberate.
>
> Attached is the Outreach Budget from 06, which includes info on ads from
> 05-06 toward the bottom (including direct contacts and now outdated price
> info).
>
> Thanks, ad people, for running with it!
>
> Oh, and Max, yes, it is just the 5 of us on this list (you, Sarah, me,
> Zoe, Joe).
> xoxo
> Devra
>
> Sarah Lynn Doherty wrote:
>
> Hi guys,
>
>
>  Ok, so the one thing that seems oddly timed is the print ads not getting
> > started until June. Maybe it just feels that we because we're working with a
> > bit less time than usual. Seems to be that it would be ideal if print ads
> > started *appearing* in June. Though I don't have a good sense of how
> > important the print ads really are to overall outreach.
> >
>
> Print ads should start appearing in June, if only to get one in
> Transgender Tapestry in time for the summer or fall issue...also, June is
> Pride month. And various cities have Pride Guides that we might be able to
> buy advertisements in, but only if we move fast.
>
>
> > Where have print ads run before?
>
>
> According to the last meeting minutes
> (on the Nolose-outreach list archives here:
> http://nolose.org/pipermail/nolose-outreach_nolose.org/2008-March/000001.html
> )
> Devra sent everybody a spreadsheet with the last conference's ad quotes,
> though ads weren't in every publication that gave us a quote. I actually
> wasn't part of the committee on the 18th, so I need a copy. Anybody? Thanks!
>
>
> > Where should print ads run this time?
>
>
> I think that is to be decided, partially based on pricing and partially
> based on our target  audiences.
>
>  Who are we reaching out to? Supersize people, fat people, queers, trans
> > folks, people of color, social justice activists... Those are the groups I
> > want to reach out to.
>
>
> Also people with disabilities.
>
>
> > What are people reading, anyway? What are the folks in our target groups
> > reading?
>
>
> Print magazine/newspaper-wise, I know about:
>
> NYANSAPO (National Black Justice Coalition magazine)
> Trikone magazine (magazine for people of South Asian descent)
> Aggressive (magazine for butch & FTM people of color)
> Colorlines (progressive lefty mag about race, culture, activism)
> Transgender Tapestry (the ifge pub. historically mostly geared toward
> transwomen, but not exclusively)
> Poz Magazine (for people living with HIV/AIDS)
> Curve and the Advocate are sort of white and bourgie but are pretty widely
> read and easy to get.
> Bitch Magazine (feminist mag)
> Village Voice
> SF Pride Guide
> Bay Windows in Boston
> BiWomen newsletter out of the Bisexual Resource Center
> Lesbian Connections which is nothing but letters and ads
>
> I know of a score of smaller local newspapers or newsletters in central
> New York, and Ohio and Idaho and New Jersey. I can get information about
> local stuff in the south, especially southeast, from my boss when she gets
> back into town.
>
> And for people with disabilities--a lot of newsletters and magazines are
> online (Ragged Edge, Ouch!, DeafQueer, Bent, etc.), but New Mobility has
> been in print for a long time, and my local independence center puts out a
> newsletter that runs ads and I bet they could help me find other newsletters
> for other areas. I'm not sure if Kaleidoscope Magazine publishes ads, but
> the next issue comes out in July so it might be worth asking about.
>
> And--there are two conferences in LA on fat stuff, the NAAFA one and the
> HAES one, in the middle of July. I bet there are conference booklets we
> might be able to get into, if we haven't already. Also, Stefanie and I are
> giving a workshop on diversity & fat activism with a particular look at the
> queer community's intersections with fat communities, and we were going to
> put folders of handouts together. We'd planned to include some kind of
> something about NOLOSE!
>
>
>  Meeting: week after next, I can meet evenings of Monday 14th, Tuesday
> > 15th, or Thursday 17th.
> >
>
> I can meet Monday, Tuesday, Wednesday, and possibly (but hopefully not)
> Thursday.
>
> Big fat queer love!
>
> Sarah
>
>
> >  On Mon, Mar 31, 2008 at 10:47 PM, Devra Polack <devra at webspinster.com>
> > wrote:
> >
> > > Hey dahlink.
> > >
> > > Good questions!
> > >
> > > 1) We don't have an Outreach mtg. scheduled, shall we set one?
> > > Unfortunately, next week is totally booked for me. Are you guys available to
> > > meet in the eve. some night the week after? This week is out, since there's
> > > a NOLOSE Board mtg. and Programming also met, which is a grueling 2-mtg.
> > > week for some.
> > >
> > > Okay, in terms of design and ads and mailing party timeline, here's
> > > what I proposed to Board folks last week (wanted to make sure the finance
> > > and financial assistance folks would be able to figure pricing out by late
> > > April in order for us to get registration materials going and out the door
> > > in May).
> > >
> > > I'm good w/doing the card design (have pieced out a chunk of time this
> > > weekend to get started). We'll be getting Programming updates at our Board
> > > mtg. this thursday, so can confirm theme first.
> > >
> > > That said, how does the timeline below look to you guys?
> > > xoxo
> > > Devra
> > >
> > > (oh, and I'll check in w/Robin soon. I didn't get the impression she
> > > had her heart set on the outreach vol. stuff at all, and I think was just
> > > willing to step in for more if need be; but it really does not hurt to
> > > check... thanks for the heads up, sweets.)
> > >
> > > Here's the proposed timeline I sent to the Board:
> > >
> > > *Hey, folks--
> > >
> > > In trying to figure out when to have a volunteer host our mailing
> > > party (yay!), it occurs to me that a slew of things need to happen before
> > > that mailing, and I wanted to make sure everyone was on the same page in
> > > terms of timeline.
> > >
> > > My guess is that we can put this into place for a May 31 mailing
> > > party. But if you think doing the mailing 3 months ahead isn't too late (our
> > > call for proposals will be going out first), June might give us more leeway.
> > > The past couple of conferences, I think it was 4 months in advance.
> > >
> > > 1) What do you think is more strategic for our big mailing, May 31 or
> > > mid-June?
> > > 2) Do you guys think the following is feasible for this timeframe? Let
> > > me know. I can do my part, but want to make sure everyone else is on board.
> > >
> > > --FA and registration fees (sliding scale, deadlines, etc.). Finance
> > > folks: estimated date of figuring out FA app and fee structure for us to
> > > include in reg. materials? That's the stuff I'll need in order to
> > > crank out:
> > >
> > > --Online registration and print registration forms. (Also, Joe will be
> > > compiling/writing the cover letter.)
> > >
> > > --Since my work situation is now less frenzied and dire (hallelujah on
> > > finding a tenant), I'm taking a stab at the card design. This will also give
> > > us more time and leeway to shop around for someone to take care of print ads
> > > and program layout, which happen later--and so we can shop that out for $300
> > > instead of $500. I'm aiming to have this into the printer by end of April,
> > > possibly sooner (depending), and can start next week if our theme is nailed
> > > down. It's about 2 weeks or so to print and ship. And the shipping guru
> > > person distributing the cards around will then need to ship 800 or so of
> > > these to whoever is doing the Big Mailing Party.
> > >
> > > So, if Finance is able to figure our pricing and FA requirements in
> > > the next 4 weeks, I think we can give a thumbs up on a May 31 mailing party.
> > > Otherwise, later.
> > >
> > > Let me know what y'all think--
> > > xoxo
> > > Devra*
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > >
> > > Max Airborne wrote:
> > >
> > >  Hey folks,
> > >
> > > I have a few items of committee business.
> > >
> > > 1. Do we have a meeting scheduled?
> > >
> > > 2. Design for 2008 conference materials: What's the status? Are we
> > > hiring out?
> > >
> > > 3. Print ads -- I guess this needs to wait for a design, eh?
> > >
> > > 4. Outreach volunteer status:
> > >
> > > Mailing party host: Stefanie Snider in L.A, who has recruited 8-10
> > > people to help.
> > >
> > > Postcard handler/distributor: Laura Spalding in Northhampton (never
> > > been to nolose -- has anyone met her?)
> > >
> > > Street outreach (postcard distro): we have folks for bay area, NoHo,
> > > and nowhere else. Once we're closer I'll recruit for this directly with
> > > people who live in key locations.
> > >
> > > Internet outreach folks: Zoe Meleo Erwin, Stefanie Snider, Jodi
> > > Longobardo
> > >
> > > Print ad team: Joe Libin and Sarah Doherty (do we need more folks
> > > here? tell me what's needed and I'll find it)
> > >
> > > Design? Do you want me to find someone?
> > >
> > >  5. Does someone here have a good working relationship or friendship
> > > with Robin? I'm concerned that she's upset about the volunteer job split and
> > > could use a check-in of some sort. I tried, and am not sure I got anywhere,
> > > as she hasn't responded to me.
> > >
> > > Ok, that's all for now.
> > >
> > > Love, Max
> > >
> > >
> > >
> > >
> > >  ------------------------------
> > >
> > > _______________________________________________
> > > Nolose-outreach mailing list
> > > Nolose-outreach at nolose.org
> > > http://nolose.org/mailman/listinfo/nolose-outreach_nolose.org
> > >
> > >
> > >
> > > --
> > > ...................................
> > > Devra Polack
> > > Spinster Design
> > > http://webspinster.com/more
> > > devra at webspinster.com
> > >
> > >
> > > _______________________________________________
> > > Nolose-outreach mailing list
> > > Nolose-outreach at nolose.org
> > > http://nolose.org/mailman/listinfo/nolose-outreach_nolose.org
> > >
> > >
> >
> > _______________________________________________
> > Nolose-outreach mailing list
> > Nolose-outreach at nolose.org
> > http://nolose.org/mailman/listinfo/nolose-outreach_nolose.org
> >
> >
> ------------------------------
>
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> http://nolose.org/mailman/listinfo/nolose-outreach_nolose.org
>
>
>
> --
> ...................................
> Devra Polack
> Spinster Design
> http://webspinster.com/more
> devra at webspinster.com
>
> _______________________________________________
> Nolose-outreach mailing list
> Nolose-outreach at nolose.org
> http://nolose.org/mailman/listinfo/nolose-outreach_nolose.org
>
>
>
>
>   ******
> *"the real reason i'm praying that 'Hairspray', the Broadway musical based
> on my 1988 movie, succeeds is that if it is a hit, there will be high-school
> productions, and finally the fat girl and the drag queen will get the
> starring parts." -John Waters*
>
> *"it is not the consciousness of men that determines their being; on the
> contrary it is their social being that determines their consciousness."  -
> Karl Marx
>
> "it is all too easy to forget that "reality" is little more than a
> proposition about the nature of things." --Charles Lemert
> *
>
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