[Nolose-outreach] print ad recon

Sun Jun 1 04:00:10 EST 2008

FYI, the Colorlines ad might be moot -- I've been trying to contact
them and they haven't gotten back to me, with a June 2 deadline.

Boo.

On Wed, May 28, 2008 at 4:01 PM, Devra Polack <devra at webspinster.com> wrote:
> Agreed with Sarah's kick-ass work!
>
> Our ad budget is $1k. Yay again for the ad trades! Which is getting us a lot
> more bang for the buck.
>
> Joe: we really need to see the conference ad specs so we can decide how to
> spend our $. As deadlines are upon us.
>
> I think we should absolutely go ahead w/Colorlines 1/6 page ad. The LC ad
> rates bum me out, but I'm not so surprised, since I knew they were about to
> raise them (they are also cheaper if you do multiple ads, which we don't
> anymore). That one, I think it would be good to know what else we want to
> spend $ on.
>
> Thanks again!
> Devra
>
> Max Airborne wrote:
>
> Sarah, thanks for all your work!
>
> I think we should do ALL the free online ads we can. Sarah, can you
> coordinate with Zoe and Stefanie (they're doing online outreach)?
>
> Sarah, can you also get me ad specs for the trades with BITCH and
> AGGRESSIVE? I need to know ad size, preferred file format, and deadline for
> next issue (we need to also make sure the issue in question will actually be
> printed before the conference, otherwise it's not worth it).
>
> I'm noticing that we are doing this super late for many pubs. Deadlines have
> passed for getting ads into most bi-monthlies before the conference. At this
> point I think our ad research should focus on deadline dates and figuring
> out what we can still do before the conference.
>
> What's our budget, again? And do we need to vote on how we are spending the
> money? Here are two possibilities from Sarah's list. We need to decide fast,
> though. Deadline for Colorlines is in a few days.
>
> COLORLINES: deadline for Sept/Oct issue is June 2. I'm assuming a 1/6 page
> ad, which is $175.
>
> Also, we could do an online classified ad, 4 weeks online, $1.25 per word,
> minimum 25 words.
>
> LESBIAN CONNECTION: I am completely shocked by their expensive rates! ¼ page
> b/w or one-color ad (the cheapest) in their Sept/Oct catalog is $298;
> Deadline is postmark June 25. (We could have done this cheaper because it's
> a "dated event," but the deadline for that was in April).
>
> MAKE/SHIFT: I've already sent them a free announcement that they'll print,
> but we are too late for actual print advertising. They only come out twice a
> year, so that's a challenging one.
>
> Thanks folks,
>
> --Max
>
>
>
>
>
>
>
>
> On Fri, May 23, 2008 at 9:56 PM, Sarah Lynn Doherty
> <sarah.lynn.doherty at gmail.com> wrote:
>>
>> Hello fabulous NOLOSE outreach folks!
>> If the listserv allows it, I'm going to attach my lists of print
>> publications, prices, deadlines, and contacts thus far. That will be the
>> Word document; there should be some additional pdfs with ad rates for
>> publications that were too complex for my humble Word table.
>> Before you get to downloading, though, let me give you some good news:
>> Bitch Magazine and Aggressive Magazine are both willing to do ad trades with
>> us! Additionally, there are some publications that charge for classified ads
>> in print but allow for free online advertising, or have free event
>> calendars. Event calendars are hard to wrangle with newspapers; we might do
>> a listing for the opening of registration for NOLOSE, the close of NOLOSE
>> registration, and the date of the conference, or we might figure something
>> else out with the smart people doing online advertising.
>> I'm also leaning toward saying yes we should spend money to advertise with
>> Colorlines, and yes we should advertise with Make/Shift, and yes we should
>> advertise in Lesbian Connection. It would be good to advertise in POZ, but
>> we can do that for free on the website in the events listings, which are
>> organized by country and region of this country, so I think that would be
>> the best use of our resources there.
>> Aaaaand...there are some publications that I need to poke again, or who
>> haven't gotten back to me at all. Curve isn't returning my emails or phone
>> calls, even about ad rates. And the webpage for the Bisexual Resource Center
>> was hacked, so I've had some trouble reaching them about BiWomen
>> newsletter--but I think if I can get them during business hours in the next
>> day or two, it would be useful and important to advertise with them. I also
>> think it's important to reach out to IFGE and readers of Transgender
>> Tapestry, but I'm still waiting on a response from my last query so I can't
>> tell you if they're willing to do an ad trade or what their rates might be
>> for us yet. Trikone is difficult to navigate, and it only comes out four
>> times a year, so I think our time/money is better spent reaching out to the
>> queer South Asian community through the listservs (I can do this if no one
>> else has).
>> As for advertising with print newspapers, queer and not queer, if we have
>> any extra money it might be worthwhile to run some classifieds before
>> registration closes in the New England/NY regional queer ones, ask our local
>> contacts about advertising in the nonqueer ones (like...I could try to ask
>> Susan Stinson if she thinks it's worthwhile, and maybe you folks have other
>> contacts?) and stick with online and free events listings for newspapers
>> published outside of the immediate area, like in Seattle or Portland or LA
>> or SF or Atlanta. In the local queer ones classified ads tend to run from
>> $7.50-$25 a pop, sometimes with discounts for running ads over multiple
>> weeks.
>> I haven't contacted all of the online magazines/zines/community
>> newsletters that I still could, since I wasn't sure where the online ad
>> recon people had gone before, but I think we should advertise with the
>> DeafQueer newsletter and (if it ever comes back up) Bent. Those will almost
>> definitely be free, though, so maybe we can talk about that kind of
>> newsletter outreach another time...
>>
>> So I'm attaching a big word document with advertising contacts and rates
>> (or indications to look at specific places for rates) and the last time I
>> contacted some of them, deadlines, etc.. It should be self-explanatory. Let
>> me know if you have questions!
>> Rainbows and sparkles and big flabulous queer love,
>> Sarah
>>
>> _______________________________________________
>> Nolose-outreach mailing list
>> Nolose-outreach at nolose.org
>> http://nolose.org/mailman/listinfo/nolose-outreach_nolose.org
>>
>
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>
> --
> ...................................
> Devra Polack
> Spinster Design
> http://webspinster.com/more
> devra at webspinster.com
>
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