[Nolose-outreach] print ad recon

[Max Airborne]

Sarah, thanks for all your work!

I think we should do ALL the free online ads we can. Sarah, can you
coordinate with Zoe and Stefanie (they're doing online outreach)?

Sarah, can you also get me ad specs for the trades with BITCH and
AGGRESSIVE? I need to know ad size, preferred file format, and deadline for
next issue (we need to also make sure the issue in question will actually be
printed before the conference, otherwise it's not worth it).

I'm noticing that we are doing this super late for many pubs. Deadlines have
passed for getting ads into most bi-monthlies before the conference. At this
point I think our ad research should focus on deadline dates and figuring
out what we can still do before the conference.

What's our budget, again? And do we need to vote on how we are spending the
money? Here are two possibilities from Sarah's list. We need to decide fast,
though. Deadline for Colorlines is in a few days.

*COLORLINES*: deadline for Sept/Oct issue is June 2. I'm assuming a 1/6 page
ad, which is $175.

Also, we could do an online classified ad, 4 weeks online, $1.25 per word,
minimum 25 words.

*LESBIAN CONNECTION*: I am completely shocked by their expensive rates! ¼
page b/w or one-color ad (the cheapest) in their Sept/Oct catalog is $298;
Deadline is postmark June 25. (We could have done this cheaper because it's
a "dated event," but the deadline for that was in April).

MAKE/SHIFT: I've already sent them a free announcement that they'll print,
but we are too late for actual print advertising. They only come out twice a
year, so that's a challenging one.

Thanks folks,

--Max








On Fri, May 23, 2008 at 9:56 PM, Sarah Lynn Doherty <
sarah.lynn.doherty at gmail.com> wrote:

> Hello fabulous NOLOSE outreach folks!
>
> If the listserv allows it, I'm going to attach my lists of print
> publications, prices, deadlines, and contacts thus far. That will be the
> Word document; there should be some additional pdfs with ad rates for
> publications that were too complex for my humble Word table.
>
> Before you get to downloading, though, let me give you some good news:
> Bitch Magazine and Aggressive Magazine are both willing to do ad trades with
> us! Additionally, there are some publications that charge for classified ads
> in print but allow for free online advertising, or have free event
> calendars. Event calendars are hard to wrangle with newspapers; we might do
> a listing for the opening of registration for NOLOSE, the close of NOLOSE
> registration, and the date of the conference, or we might figure something
> else out with the smart people doing online advertising.
>
> I'm also leaning toward saying yes we should spend money to advertise with
> Colorlines, and yes we should advertise with Make/Shift, and yes we should
> advertise in Lesbian Connection. It would be good to advertise in POZ, but
> we can do that for free on the website in the events listings, which are
> organized by country and region of this country, so I think that would be
> the best use of our resources there.
>
> Aaaaand...there are some publications that I need to poke again, or who
> haven't gotten back to me at all. Curve isn't returning my emails or phone
> calls, even about ad rates. And the webpage for the Bisexual Resource Center
> was hacked, so I've had some trouble reaching them about BiWomen
> newsletter--but I think if I can get them during business hours in the next
> day or two, it would be useful and important to advertise with them. I also
> think it's important to reach out to IFGE and readers of Transgender
> Tapestry, but I'm still waiting on a response from my last query so I can't
> tell you if they're willing to do an ad trade or what their rates might be
> for us yet. Trikone is difficult to navigate, and it only comes out four
> times a year, so I think our time/money is better spent reaching out to the
> queer South Asian community through the listservs (I can do this if no one
> else has).
>
> As for advertising with print newspapers, queer and not queer, if we have
> any extra money it might be worthwhile to run some classifieds before
> registration closes in the New England/NY regional queer ones, ask our local
> contacts about advertising in the nonqueer ones (like...I could try to ask
> Susan Stinson if she thinks it's worthwhile, and maybe you folks have other
> contacts?) and stick with online and free events listings for newspapers
> published outside of the immediate area, like in Seattle or Portland or LA
> or SF or Atlanta. In the local queer ones classified ads tend to run from
> $7.50-$25 a pop, sometimes with discounts for running ads over multiple
> weeks.
>
> I haven't contacted all of the online magazines/zines/community newsletters
> that I still could, since I wasn't sure where the online ad recon people had
> gone before, but I think we should advertise with the DeafQueer newsletter
> and (if it ever comes back up) Bent. Those will almost definitely be free,
> though, so maybe we can talk about that kind of newsletter outreach another
> time...
>
> So I'm attaching a big word document with advertising contacts and rates
> (or indications to look at specific places for rates) and the last time I
> contacted some of them, deadlines, etc.. It should be self-explanatory. Let
> me know if you have questions!
>
> Rainbows and sparkles and big flabulous queer love,
>
> Sarah
>
>
> _______________________________________________
> Nolose-outreach mailing list
> Nolose-outreach at nolose.org
> http://nolose.org/mailman/listinfo/nolose-outreach_nolose.org
>
>
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