[Nolose-outreach] print ad recon

Wed May 28 18:01:03 EST 2008

Agreed with Sarah's kick-ass work!

Our ad budget is $1k. Yay again for the ad trades! Which is getting us a 
lot more bang for the buck.

Joe: we really need to see the conference ad specs so we can decide how 
to spend our $. As deadlines are upon us.

I think we should absolutely go ahead w/Colorlines 1/6 page ad. The LC 
ad rates bum me out, but I'm not so surprised, since I knew they were 
about to raise them (they are also cheaper if you do multiple ads, which 
we don't anymore). That one, I think it would be good to know what else 
we want to spend $ on.

Thanks again!
Devra

Max Airborne wrote:
> Sarah, thanks for all your work!
>
> I think we should do ALL the free online ads we can. Sarah, can you 
> coordinate with Zoe and Stefanie (they're doing online outreach)?
>
> Sarah, can you also get me ad specs for the trades with BITCH and 
> AGGRESSIVE? I need to know ad size, preferred file format, and 
> deadline for next issue (we need to also make sure the issue in 
> question will actually be printed before the conference, otherwise 
> it's not worth it).
>
> I'm noticing that we are doing this super late for many pubs. 
> Deadlines have passed for getting ads into most bi-monthlies before 
> the conference. At this point I think our ad research should focus on 
> deadline dates and figuring out what we can still do before the 
> conference.
>
> What's our budget, again? And do we need to vote on how we are 
> spending the money? Here are two possibilities from Sarah's list. We 
> need to decide fast, though. Deadline for Colorlines is in a few days.
>
> *COLORLINES*: deadline for Sept/Oct issue is June 2. I'm assuming a 
> 1/6 page ad, which is $175.
>
> Also, we could do an online classified ad, 4 weeks online, $1.25 per 
> word, minimum 25 words.
>
> *LESBIAN CONNECTION*: I am completely shocked by their expensive 
> rates! ¼ page b/w or one-color ad (the cheapest) in their Sept/Oct 
> catalog is $298; Deadline is postmark June 25. (We could have done 
> this cheaper because it's a "dated event," but the deadline for that 
> was in April).
>
> MAKE/SHIFT: I've already sent them a free announcement that they'll 
> print, but we are too late for actual print advertising. They only 
> come out twice a year, so that's a challenging one.
>
> Thanks folks,
>
> --Max
>
>
>
>
>
>
>
>
> On Fri, May 23, 2008 at 9:56 PM, Sarah Lynn Doherty 
> <sarah.lynn.doherty at gmail.com <mailto:sarah.lynn.doherty at gmail.com>> 
> wrote:
>
>     Hello fabulous NOLOSE outreach folks!
>
>     If the listserv allows it, I'm going to attach my lists of print
>     publications, prices, deadlines, and contacts thus far. That will
>     be the Word document; there should be some additional pdfs with ad
>     rates for publications that were too complex for my humble Word
>     table. 
>
>     Before you get to downloading, though, let me give you some good
>     news: Bitch Magazine and Aggressive Magazine are both willing to
>     do ad trades with us! Additionally, there are some publications
>     that charge for classified ads in print but allow for free online
>     advertising, or have free event calendars. Event calendars are
>     hard to wrangle with newspapers; we might do a listing for the
>     opening of registration for NOLOSE, the close of NOLOSE
>     registration, and the date of the conference, or we might figure
>     something else out with the smart people doing online advertising. 
>
>     I'm also leaning toward saying yes we should spend money to
>     advertise with Colorlines, and yes we should advertise with
>     Make/Shift, and yes we should advertise in Lesbian Connection. It
>     would be good to advertise in POZ, but we can do that for free on
>     the website in the events listings, which are organized by country
>     and region of this country, so I think that would be the best use
>     of our resources there.
>
>     Aaaaand...there are some publications that I need to poke again,
>     or who haven't gotten back to me at all. Curve isn't returning my
>     emails or phone calls, even about ad rates. And the webpage for
>     the Bisexual Resource Center was hacked, so I've had some trouble
>     reaching them about BiWomen newsletter--but I think if I can get
>     them during business hours in the next day or two, it would be
>     useful and important to advertise with them. I also think it's
>     important to reach out to IFGE and readers of Transgender
>     Tapestry, but I'm still waiting on a response from my last query
>     so I can't tell you if they're willing to do an ad trade or what
>     their rates might be for us yet. Trikone is difficult to navigate,
>     and it only comes out four times a year, so I think our time/money
>     is better spent reaching out to the queer South Asian community
>     through the listservs (I can do this if no one else has).
>
>     As for advertising with print newspapers, queer and not queer, if
>     we have any extra money it might be worthwhile to run some
>     classifieds before registration closes in the New England/NY
>     regional queer ones, ask our local contacts about advertising in
>     the nonqueer ones (like...I could try to ask Susan Stinson if she
>     thinks it's worthwhile, and maybe you folks have other contacts?)
>     and stick with online and free events listings for newspapers
>     published outside of the immediate area, like in Seattle or
>     Portland or LA or SF or Atlanta. In the local queer ones
>     classified ads tend to run from $7.50-$25 a pop, sometimes with
>     discounts for running ads over multiple weeks.
>
>     I haven't contacted all of the online magazines/zines/community
>     newsletters that I still could, since I wasn't sure where the
>     online ad recon people had gone before, but I think we should
>     advertise with the DeafQueer newsletter and (if it ever comes back
>     up) Bent. Those will almost definitely be free, though, so maybe
>     we can talk about that kind of newsletter outreach another time...
>
>     So I'm attaching a big word document with advertising contacts and
>     rates (or indications to look at specific places for rates) and
>     the last time I contacted some of them, deadlines, etc.. It should
>     be self-explanatory. Let me know if you have questions! 
>
>     Rainbows and sparkles and big flabulous queer love,
>
>     Sarah
>
>
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>
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-- 
...................................
Devra Polack
Spinster Design
http://webspinster.com/more
devra at webspinster.com

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